The classic marketing mix – Product, Price, Place, and Promotion – remains relevant, but in today’s dynamic landscape, a deeper understanding is crucial. We’re not just selling tangible goods anymore; we’re selling experiences, solutions, and brand
Launching a product is just the beginning. The real work starts afterward. Before diving into strategies, take a moment to analyze your initial launch. What worked? What fell flat? Did you meet your initial sales goals?
For years, sparkling water has been a niche beverage, but its popularity has exploded recently. No longer just a plain alternative to soda, the market is flooded with flavored varieties, from subtle
Spotify’s aggressive pursuit of podcasting isn’t just a diversification strategy; it’s a core component of their evolving user experience and revenue model. By acquiring major podcast networks and investing heavily in exclusive content, they’re
