The classic marketing mix – Product, Price, Place, and Promotion – remains relevant, but in today’s dynamic landscape, a deeper understanding is crucial. We’re not just selling tangible goods anymore; we’re selling experiences, solutions, and brand
For years, sparkling water has been a niche beverage, but its popularity has exploded recently. No longer just a plain alternative to soda, the market is flooded with flavored varieties, from subtle
The Sims franchise, beloved for its life simulation gameplay, relies heavily on a robust supply chain. This includes the initial design and development process, the manufacturing and distribution of physical copies (where
Supply chain visibility used to be a lagging indicator, relying on infrequent updates and manual data entry. Now, real-time tracking, powered by technologies like RFID, GPS, and IoT sensors, provides constant insight into the location
The global supply chain, once a relatively predictable system, is now a complex and dynamic network constantly buffeted by unforeseen events. Factors like geopolitical instability, climate change, and evolving consumer demands are creating
The COVID-19 pandemic sent shockwaves through global supply chains, exposing vulnerabilities that continue to ripple through the world economy. Factory closures, port congestion, and a surge in demand for certain goods created a perfect
