The Shifting Sands of Value: Consumer Expectations Evolving
The modern consumer is more discerning than ever. Gone are the days when simply offering a low price or a well-known brand was enough to guarantee success. Today’s shoppers are driven by
Tag: competitive advantage
Cracking the Code New Marketing Penetration Strategies
Understanding Your Target Audience: Beyond Demographics
Before diving into flashy new strategies, it’s crucial to truly understand your target audience. Forget just looking at age and income brackets. Dig deeper. What are their aspirations? Their frustrations? What media do they