The Rise of Sparkling Water: Beyond the Bubbles
For years, sparkling water has been a niche beverage, but its popularity has exploded recently. No longer just a plain alternative to soda, the market is flooded with flavored varieties, from subtle
Tag: Advertising
Decoding Spotify’s Latest Marketing Strategy
Spotify’s Podcast Push: Beyond Just Music
Spotify’s aggressive pursuit of podcasting isn’t just a diversification strategy; it’s a core component of their evolving user experience and revenue model. By acquiring major podcast networks and investing heavily in exclusive content, they’re